GUINNESS
The most popular pint in Britain
One in every nine pints poured in the UK is now a Guinness. From draught kegs to alcohol-free cans, stock the stout your customers are already asking for.
A pint that keeps growing
Brewed at St James's Gate in Dublin since 1759, Guinness is now the number one beer in the UK on-trade, and it is still gaining. New drinkers, younger crowds and the rise of Guinness 0.0 mean the famous two-part pour is being ordered by people who never drank stout before.
- 3.8 million new drinkers since 2019
- Guinness 0.0 is Britain's best-selling alcohol-free beer
- No longer just a winter pint, with year-round demand
- Formats for every venue, with or without a cellar
The numbers behind the pour
beer in the UK on-trade
pints poured in the UK is a Guinness
growth in penetration among women
growth among drinkers under 34
Stock the Guinness range
WHY STOCK GUINNESS?
The safest bet on the bar
Demand is already there
The UK's most ordered pint, so it earns its tap without a hard sell. Customers expect to see it, and they order it without prompting.
Winning new drinkers
Younger crowds and more women than ever are ordering it, bringing stout to tables it never reached before.
The 0.0 opportunity
Britain's best-selling alcohol-free beer keeps designated drivers and midweek moderators ordering rounds.
Formats to fit your venue
Whether you pour hundreds of pints a weekend or want Guinness on the menu without the cellar space, there is a format that fits.
- Draught kegs - 30L and 50L, the classic two-part pour
- Guinness Draught cans - the nitrogen widget classic
- MicroDraught and Surger cans - draught-quality pours, no keg line required
- Guinness 0.0 - cans and MicroDraught, alcohol-free
Ready to put Guinness on your bar?
Open a trade account and get the UK's number one pint delivered to your door.