
Privately owned and fiercely independent, we work with our customers to help develop sales and margins to our mutual advantage. We do not create policies to satisfy Brewers or Equity Houses. Our mission is to develop a sustainable business whereby we can enjoy a mutually beneficial long term relationship with our customers. It is important that we are considered as great employers by our staff and that we support the communities that we serve.
the story so far
In March 2010 in a 14,000 sq ft warehouse in Decoy, Newton Abbot, Jim Mardell had a vision to create a locally owned drinks company that could respond quickly to customer needs and deliver an outstanding service with the minimum of fuss.
Locally sourced ales, ciders, water and soft drinks now form an important strand of the business. Agreements based on good old fashioned values have been cemented by a hand shake celebrated with a glass or two! These partnerships drive sales and are genuinely designed to protect local jobs and create value within the community we serve. Two great examples are: Devon Coast IPA and Devon Red Cider which have both seen significant sales growth for Red Rock brewery, Bishopsteignton and Sandford Orchards Cider Company, Crediton.
Wines continue to be at the heart of the company's product portfolio combining a mixture of exclusive labels, classics, funky unusual styles and boutique wines. By forming a close relationship with a European Wine Bottler we have unlocked the capability to source 'Tolchards Exclusive' labels from all leading wine producing countries.
We now have over 350 customers which has given us great confidence that the company can compete with the mainly 'national' owned competitors by providing unrivalled service levels:
- 17 locally based staff
- Independent ownership
- Membership of National Drinks Distributors
- Cask Marque
- Federation of Small Businesses
We launch our new promotional brochure in September which will includes offers on many best selling brands with an extended portfolio of cask ales.
Our aims remain very clear – Tolchards will professionally supply all your drinks needs on one delivery with one invoice.
meet the team
Jim Mardell
Managing Director
Favourite Wine:
Allan Scott Pinot Noir
Ed Haine
Financial Controller
Favourite Wine:
Cardone Pinot Grigio Blush
Jeffrey Davies
Sales Executive
Favourite Wine:
Marques De Ulia Crianza
Pete Almy
Sales Executive
Favourite Wine:
Rozendaal Chenin Blanc
John Pitts
Sales Executive
Favourite Wine:
Chateaux St Martin De Grave
Patrick Nelson
Wine Category Manager
Favourite Wine:
Sol del Oro Sauvignon Blanc
Keith Warr
Depot Manager
Favourite Wine:
Rye Mill Shiraz
Steven Mardell
Commercial Controller
Favourite Wine:
Montiac Cabernet Sauvignon
Sean Mardell
Sales Support
Favourite Wine:
Allan Scott Sauvignon Blanc
Kim Pratt
Telesales Executive
Favourite Wine:
Laurent Perrier Rose




